Marina Maia Amaral

About Me

I've helped teams streamline projects, bump up conversion & retention rates, and created integrations that facilitate lengthy processes. I'm passionate about building products that solve real problems and deliver exceptional user experiences.

With experience spanning from project management to product leadership, I've developed a keen eye for identifying opportunities and implementing solutions that drive business growth.

Oh, I also started an operations hub in Bogotá. Pretty cool, huh?

Key Achievements

120%

Increased survey conversion

Optimized the company's API product to dramatically improve conversion rates, enabling seamless data matching with Latin America's largest e-commerce platform.

27%

Reduced project completion time

Implemented improved project management tracking systems and streamlined workflows to significantly decrease delivery timelines.

20%

Improved Day 1 retention

Developed innovative user engagement strategies that boosted initial user retention, creating a stronger foundation for long-term user relationships.

Work Experience

Senior Product Manager

Dec 2021 - Present

Offerwise, Belo Horizonte, Minas Gerais

Optimized API integrations, increasing client conversion rates by 120%
Led end-to-end development of a scalable web-based project management platform
Improved on-time project delivery rates by 19% with a notification system
Developed an incentive-based system to increase user engagement on a B2C mobile application
Reduced invoice issuance time by 75% implementing billing capabilities

Operations Manager

Aug 2018 - Nov 2021

Offerwise, Bogotá, Districto Capital

Developed and executed a training program for new hires
Implemented daily check-ins with team leads
Reduced first-year employee turnover to less than 10%
Collaborated with the sales team to identify upsell opportunities

Project Manager

May 2017 - July 2018

Offerwise, Belo Horizonte, Minas Gerais

Managed a portfolio of 30 diverse market research projects simultaneously
Implemented streamlined project management processes
Led cross-functional teams to successfully deliver high-quality market research reports
Implemented a proactive approach to managing client expectations

Skills & Expertise

Technical

API Documentation & Testing (Postman)

Project Management Tools (Jira, Trello, Miro)

Data Analysis (Metabase, Mixpanel)

Basic Web Development (HTML, CSS)

SQL and JSON

Scrum and Agile Methodologies

Design Thinking

Languages

Portuguese (Native)

English (Fluent)

Spanish (Fluent)

Certifications

Product Management Leadership, PM3 Courses

Product Roadmapping Micro-Certification, Product School

Scrum Master, LinkedIn Learning

Core Competencies

Cross-functional Team Leadership

Strategic Product Vision & Execution

Stakeholder Management

Process Optimization

Change Management

International Team Management

Client Relationship Building

Problem-solving & Analytics

Mentorship & Team Development

Call me Caju