Marina Maia Amaral

You can call me Caju

I'm a trilingual Product Manager who's passionate about cracking complex problems, especially when it comes to APIs and product design. I've helped teams streamline projects, bump up conversion & retention rates, and created integrations that facilitate lengthy processes. Check some of the details on the "Projects" button. Oh, I also started an operations hub in Bogotá. Pretty cool, huh?

Key Achievements
120%

Increased survey conversion by optimizing the company's API product

27%

Reduced project completion time through improved project management tracking

20%

Improved Day 1 retention through innovative user engagement strategies

Work Experience

Product Manager

Offerwise, Belo Horizonte, Minas Gerais | Dec 2021 - Present

  • Increased 120% conversion by optimizing the company's API product with automated performance checks
  • Reduced project completion time by 27% by creating a project management software from 0 to 1
  • Improved on-time project delivery rates by 19% with a notification and reminder system integrated with Slack
  • Developed an incentive-based system to increase user engagement on a B2C mobile application, resulting in 25% increment on session time
  • Reduced invoice issuance time by 75% implementing billing and backoffice capabilities on the project management software, guaranteeing visibility on the project lifecycle

Operations Manager

Offerwise, Bogotá, Districto Capital | Aug 2018 - Nov 2021

  • Developed and executed a training program for new hires
  • Implemented daily check-ins with team leads
  • Increased client retention rate
  • Collaborated with the sales team to identify upsell opportunities

Project Manager

Offerwise, Belo Horizonte, Minas Gerais | May 2017 - July 2018

  • Managed a portfolio of 30 diverse market research projects simultaneously
  • Implemented streamlined project management processes
  • Led cross-functional teams to successfully deliver high-quality market research reports
  • Implemented a proactive approach to managing client expectations
Leadership Experience

Operations Leadership, Offerwise Bogotá

2018 - 2021

  • Scaled operations from 3 to 35 employees in under 2 years
  • Led the most efficient team in the company for 12 consecutive months
  • Developed and implemented an API product with 2 different clients
  • Managed and mentored a team of 7 project managers

API Product Conversion Improvement

Education

Pontifícia Universidade Católica de Minas Gerais

BA International Relations, 2017

Skills

Technical Skills

  • API Documentation & Testing (Postman)
  • Project Management Tools (Jira, Trello, Miro)
  • Data Analysis (Metabase, Mixpanel)
  • Basic Web Development (HTML, CSS)
  • SQL and JSON
  • Scrum and Agile Methodologies
  • Design Thinking

Languages

  • Portuguese (Native)
  • English (Fluent)
  • Spanish (Fluent)

Certifications

  • Product Management Leadership, PM3 Courses
  • Product Roadmapping Micro-Certification, Product School
  • Scrum Master, LinkedIn Learning

Core Competencies

  • Cross-functional Team Leadership
  • Strategic Product Vision & Execution
  • Stakeholder Management
  • Process Optimization
  • Change Management
  • International Team Management
  • Client Relationship Building
  • Problem-solving & Analytics
  • Mentorship & Team Development