Role
Product Manager
Type
Zero-to-one product development
Duration
April 2022 - December 2022
Problem Statement
Fragmented project tracking processes leading to inefficiencies and missed deadlines
Lack of centralized data visibility causing communication gaps between teams
Need for adaptable workflow management to accommodate diverse team requirements
Complex billing and project performance tracking requirements impacting financial reporting
Discovery & Research
Stakeholder Interviews
Conducted 25+ interviews with project managers, sales executives, programmers and other support areas to identify pain points and workflow requirements
Analyzed pain points and workflow inefficiencies to prioritize feature development
Workflow Analysis
Created detailed diagrams for each team workflow to illustrate needed capabilities and validate with stakeholders
Key Insights
Cross-Project Visibility
80% of teams needed better cross-project visibility to coordinate resources and track dependencies
Data Consolidation
Data consolidation and analysis was top priority for leadership to make informed business decisions
Product Design Approach
Frameworks
Design Thinking
User-centered approach to problem solving
Agile Development
Iterative approach with continuous feedback
Design Principles
User-Centered Design
Focusing on user needs and experiences
Modular Architecture
Flexible components that can be combined as needed
Core Capabilities
Slack Integration
Real-time notifications and updates
Project Centralization
Single source of truth for all project data
Unified Tracking
Comprehensive project metrics and KPIs
Cross-team Visibility
Transparent view across departments
Lifecycle Management
End-to-end project oversight
Technical Considerations
Customizable Functionality
Adaptable features for different team needs
Real-time Updates
Instant data synchronization across the platform
Modular Architecture
Independently deployable components
Scalable Infrastructure
Designed to handle growing user base and data
Flexible Frontend
Responsive design for all devices
Data Integration
APIs for connecting with existing systems
Challenges Overcome
Complex Stakeholder Requirements
Balanced competing needs through prioritization frameworks and regular feedback sessions
Diverse Team Workflow Integration
Created flexible workflow templates that could be customized for each team's unique processes
Ensuring System Flexibility
Implemented a modular architecture that allowed for easy feature additions and modifications
Performance and Scalability
Optimized database queries and implemented caching strategies to maintain responsiveness as user base grew